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HMG® meant High Modulus Graphite then and it still stands for it today. So much has changed in 50 years but craftsmanship and innovation are in our DNA. HMG® has been completely redesigned inside and out and there is no question it is our best HMG® ever. Constructed with a blend of 30 and 24 Ton high modulus graphite is the definition of our namesake and remains at the core of the series. A proprietary new design process delivers excellent sensitivity and very crisp actions for all applications. Fenwick designed soft touch reel seats provide great hand feel and direct access to the most sensitive part of the rod, the blank. The new HMG® is destined to be the next legendary Fenwick® rod in your arsenal.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"7' \/ Medium \/ Moderate","offer_id":47670901506204,"sku":"1580945","price":62.98,"currency_code":"USD","in_stock":true},{"title":"7'6\" \/ Medium \/ Moderate","offer_id":47670901538972,"sku":"1580946","price":62.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/0758\/5436\/files\/Fenwick_HMGWalleyeCastingRod_A_2023_WP_alt1.jpg?v=1790078506"},{"product_id":"ugly-stik-carbon-salmon-steelhead-spinning-rod-1573606","title":"Ugly Stik Carbon Salmon Steelhead Spinning Rod","description":"\u003cp\u003eStill 50% Stronger* Now 30% Lighter** Introducing the Ugly Stik® Carbon Salmon Steelhead rod series featuring 100% graphite for a lightweight rod, crisp actions, and increased sensitivity while maintaining the legendary toughness expected from Ugly Stik. *On average, based on controlled lab testing, when comparing Ugly Stik Carbon model USCBSP701MH to Abu Garcia Vendetta model VDTS70-6.  Actual strength may vary_**On average, based on controlled lab testing, compared to like Ugly Stik® GX2 rod models.  Actual weight may vary\u003c\/p\u003e","brand":"mysite","offers":[{"title":"7'6\" \/ Medium","offer_id":47670901637276,"sku":"1560658","price":48.98,"currency_code":"USD","in_stock":true},{"title":"8'6\" \/ Medium Heavy","offer_id":47670901670044,"sku":"1560659","price":48.98,"currency_code":"USD","in_stock":true},{"title":"9' \/ Medium","offer_id":47670901702812,"sku":"1560660","price":48.98,"currency_code":"USD","in_stock":true},{"title":"9'6\" \/ Medium","offer_id":47670901735580,"sku":"1560661","price":48.98,"currency_code":"USD","in_stock":true},{"title":"10'6\" \/ Medium Light","offer_id":47670901768348,"sku":"1560662","price":48.98,"currency_code":"USD","in_stock":true},{"title":"10'6\" \/ Medium","offer_id":47670901801116,"sku":"1560663","price":48.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/0758\/5436\/files\/UglyStik_CarbonSalmonSteelheadSpinningRod_B_alt3.jpg?v=1790078507"},{"product_id":"fenwick-hmg-salmon-and-steelhead-casting-rod-1595521","title":"Fenwick HMG® Salmon \u0026 Steelhead Casting Rod","description":"\u003cp\u003eFenwick® HMG® changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. 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The new HMG® is destined to be the next legendary Fenwick® rod in your arsenal.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"7'6\" \/ Ultra Light \/ Moderate","offer_id":47670901866652,"sku":"1580957","price":62.98,"currency_code":"USD","in_stock":true},{"title":"8' \/ Ultra Light \/ Moderate","offer_id":47670901899420,"sku":"1580958","price":66.48,"currency_code":"USD","in_stock":true},{"title":"9' \/ Medium \/ Moderate","offer_id":47670901932188,"sku":"1580960","price":76.98,"currency_code":"USD","in_stock":true},{"title":"9' \/ Medium Heavy \/ Moderate","offer_id":47670901964956,"sku":"1580961","price":76.98,"currency_code":"USD","in_stock":true},{"title":"9' \/ Heavy \/ Moderate Fast","offer_id":47670901997724,"sku":"1580962","price":76.98,"currency_code":"USD","in_stock":true},{"title":"9' \/ Extra Heavy \/ Moderate","offer_id":47670902030492,"sku":"1580963","price":76.98,"currency_code":"USD","in_stock":true},{"title":"10'6\" \/ Heavy \/ Moderate Fast","offer_id":47670902063260,"sku":"1580964","price":80.48,"currency_code":"USD","in_stock":true},{"title":"10'6\" \/ Extra Heavy \/ Moderate","offer_id":47670902096028,"sku":"1580965","price":80.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/0758\/5436\/files\/Fenwick_HMGSalmonSteelheadCastingRod_A_2023_WP_alt1.jpg?v=1790078509"},{"product_id":"fenwick-elite-travel-inshore-spinning-rod-1619827","title":"Fenwick Elite Travel Inshore Spinning Rod","description":"\u003cp\u003eThe Elite Series three piece inshore travel rod is the perfect combination of high-end rod performance and sensitivity. 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The new Elite is the result of a true nationwide team effort that brings all of these actions together to create a collection of the best fishing rods for anglers regardless of what fish they are chasing.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Default Title","offer_id":47670902194332,"sku":"1581420","price":118.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/0758\/5436\/files\/Fenwick_EliteInshoreSpinning_A_2023_WP_alt1.jpg?v=1790078510"},{"product_id":"fenwick-hmg-salmon-and-steelhead-spinning-rod-1595522","title":"Fenwick HMG® Salmon \u0026 Steelhead Spinning Rod","description":"\u003cp\u003eFenwick® HMG® changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG® meant High Modulus Graphite then and it still stands for it today. So much has changed in 50 years but craftsmanship and innovation are in our DNA. 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Designed for those who appreciate precision and finesse, the Elite rod takes the Cedar Canyon series to the next level. The Elite Series combines advanced engineering with premium materials, ensuring a seamless casting experience and exceptional durability. Elevate your fly fishing pursuits with the Cedar Canyon Elite Series – where excellence is within reach for the discerning angler seeking unparalleled value.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"5 \/ 6 wt","offer_id":47670902522012,"sku":"1591093","price":22.75,"currency_code":"USD","in_stock":true},{"title":"7 \/ 8 wt","offer_id":47670902554780,"sku":"1591094","price":26.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/0758\/5436\/files\/Shakespeare_CedarCanyonEliteFlyRod_SRODELI9056_alt1.jpg?v=1790078514"},{"product_id":"shakespeare-alpha-bigwater-spinning-rod-1363813","title":"Shakespeare Alpha® Bigwater Spinning Rod","description":"\u003cp\u003eMake the Shakespeare® Alpha® the first choice on your next outing. 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